Bounce Rate And Why It Is Important
What is Bounce Rate?
First off, what is bounce rate? Bounce rate can be defined as a user visiting your website and only viewing a single page before leaving. If you have ever used Google Analytics or have spoken with a search engine optimization expert you may have already heard of this term. A great deal of websites have bad bounce rates and the reason why is poor planning, poor content and poor design.
Low Bounce Rate Examples
Let’s take a look at a few websites and why they are so effective and have very low bounce rates.
The first website that I would like to explore is by Video Copilot. The reason why I have chosen this website is because of the fantastic design work and the attention to the front page. It truly grabs the user and says, look what we have! It encourages the user to explore deeper, which allows Video Copilot to have a lower bounce rate. As you can see, the planning, content and design elements used have all been thought about and selected to drive traffic further into the website.
Krypt is another beautiful and impressive website which has a very low bounce rate. The reason Krypt is so successful in maintaining a low bounce rate is because of its informative front page. Immediately by going to the front page I not only have interactivity where I can view what is new, but also all of the services and the differences between them. They also have live support on the front page for anyone having issues or questions. This type of website allows a user to quickly jump to the information they are looking for without wanting to give up searching after the first page.
What is a good bounce rate vs a bad bounce rate?
Bounce rates vary a great deal between websites, however a great website would likely have a bounce rate under 10%. This means that 10% of people that visit the site would likely leave after the first page, but 90% would visit another page or more before leaving. A bad website may likely have a bounce rate of around 50% or higher which means there is likely a problem that is discouraging users from exploring your website further.
Why its Important
Bounce rate is very important to websites for several reasons.
- It may help to identify where problems lie and on which pages.
- In discovering if users are finding what they are looking for.
- In finding at which point users are no longer interested.
Keeping users excited and eager to view more of your website is the whole idea behind this article. The engaged user is more likely to buy or tell friends or family members about your website which will bring new and returning traffic. Just remember to keep in mind when you are looking through these website examples what hits you immediately. Think about this when you visit any other websites, do they hold your attention and make you want to see more or do they fail miserably and make you want to leave?
How can I achieve a lower bounce rate?
- Plan out your pages
- Only use content that matches your websites objectives
- Keep it Simple, Keep it Clean
- Use graphics and other marketing techniques to draw attention to useful services or links
- Stay away from putting audio on the first page, some may find it annoying.
- Get rid of the Ads